The original vintage posters known as "Navigation" essentially bring together the theme of cruises and long crossings. Shipping companies used the poster support very early on, as early as the middle of the 19th century. The following are some of the major companies that have left their mark on the art of the poster in France: the Messageries Maritimes company, the Chargeurs Réunis, the Le Havre Peninsula company, the Touache company, which was sold to the Compagnie Mixte, and the Paquet company. However, the rest of the industrialized countries also promote their own maritime posters such as the Cunard company, P&O and many others. Transatlantic crossings were exclusive until the end of the 1930s and it was for this purpose that the general transatlantic line competed with the famous White Star. Not only sea but also railway stations promote this exoticism. To evoke it is to speak of Orientalism, of this long western tradition which allowed to transcend the dream. In fact, the schools of each European nation had their own specialists and these specialists came to add their talent to the service of maritime posters. A cruise sometimes lasts several months and arriving at the destination is then only the continuity of the journey, not its outcome. It is to this exercise that Sandy Hook, David Dellepiane and Albert Sébille have been confronted with talent. All the great naval painters have made one or more posters. This is how the French Navy also used this evocation of travel, of a change of scenery, in its recruitment campaigns that would take the form of paintings in the 1920s: "Join the Navy, you'll get a bonus, money, retirement". Charles Hallo, also known as Alo, signs a poster showing a Maharajah, Saint Sophia of Istanbul and a few sailors in uniform looking surprised by this improbable décor. The end of the world at the corner of a provincial railway station, an invitation to get to know the colonial empire, its islands, its adventure promising to discover every ocean. Finally some maritime posters are landmarks for the world of Art, the most famous pre-war art-deco poster is the one of the liner Normandy signed Cassandre.