Bohemia - Winter Tourism - Vintage Poster by Edmond Maurus - Circa 1935

Majestic in both scale and composition, this travel poster by Edmond Maurus, circa 1935, captures the irresistible allure of winter sports in pre-war Bohemia. Rare and visually striking, it was printed by J.-E. Goossens in Lille and Paris, in a distinctly modern style at the crossroads of late Art Deco and the emerging streamline aesthetic.

Against a stylized forest backdrop bathed in soft pink and violet mist, an elegant red automobile carves through the snow with flair - skis on the roof and a streamlined silhouette - embodying the then-novel idea of joyful, active, and accessible winter tourism made possible by the rise of the automobile. A snow-covered chapel in the distance and a monumental tree in the foreground complete a composition of refined graphic balance.

The reduced and contrasted color palette - dominated by icy blues, bright whites, and vivid reds - gives the image striking visual power. Linen-backed and in A+ condition, this large-format poster 59.8 x 39.4 inches has retained remarkable freshness through the decades.