This original advertising poster from the ‘50s was designed by Pierre Couronne (1928-2013) and printed as a lithograph by Brunier. The vintage poster was commissioned by the German electronics company Schaub Lorenz founded in 1880, to promote the launch of their new model of radio set which supported the new FM frequency. FM coverage had just arrived in France with the first emitter installed at rue de Grenelle, Paris in 1954. The painter and illustrator Pierre Couronne was from Cevennes, in the south of France, and started working for fashion brands and big industry companies after the war. His style was heavily influenced by the American ads from the ‘40s which became popular in France and initially landed him commissions from Noveltex. He went on to work for the likes of Boussac, OMO, Brandt, Bally, Parker, Nivéa and Jean Patou throughout the ‘50s. He also designed many lingerie adverts including for the notorious Scandale brand in the ‘60s, before illustrating for Dior. His style has something of René Gruau about it which may explain his frequent commissions from le Rouge Baiser throughout the '60s. He also illustrated a number of children’s books.