Original Poster Couzan Brault - by Pierre Collot - Circa 1950

Created around 1950 by Pierre Collot, this original advertising poster extols the virtues of Couzan Brault sparkling mineral water with the visual inventiveness characteristic of the postwar years. Printed by the Elvinger studio in Paris, it embodies the golden age of wall posters - where graphic impact meets stylized humor.

Set against a deep blue background, a playful, faceless figure dressed in vivid yellow leaps upward, holding a glass brimming with bubbles. The effervescent spheres escape from the glass in a fizzy cloud, cleverly evoking the freshness and natural liveliness of Couzan Brault water. The bold contrast between primary color blocks and translucent bubbles creates a dynamic, almost kinetic composition, drawing the viewer’s eye to both the movement and the bold typography.

Lithographed in large format 62.6 x 47 inches, backed on linen and in A+ condition, this striking piece appeals equally to lovers of vintage advertising design and collectors of iconic beverage imagery from the French graphic heritage.