This superb advertising poster is an emblematic work of graphic design and early 20th-century advertising art. Created by the master artist Leonetto Cappiello in 1921, it promotes the famous Bitter Campari.
The piece is a remarkable example of emerging Art Deco advertising poster style, utilizing dynamic composition and vibrant colors to immediately capture the viewer's attention. The central figure, with its playful and exaggerated style, interacts with the iconic bottle, creating a captivating visual narrative.
Technically executed through lithography and printed by Devambez, this piece bears witness to the evolution of mass printing techniques. Its overall condition is excellent (A+), making it a valuable addition to any collection of graphic art, industrial design, or advertising history.
Data sheet
- Height
- 39 "
- Width
- 27.2 "