This advertising poster is an excellent testament to the promotional art of the post-war era, featuring the French automobile brand Simca.

Created around 1950, this piece not only illustrates the design of vehicles from that period (Aronde, Ariane, and Vedette) but also showcases the graphic aesthetic of advertising from this pivotal time. The lithographic style used by Sâuberlin & Pfeiffer lends the work a remarkable visual richness.

As a collector's item, it is particularly valuable for enthusiasts of automotive history and vintage graphic design. The featured models - Aronde, Ariane, and Vedette - bear witness to the diversity of the Simca offering at that time.

The work has been carefully linenbacked, ensuring its preservation for art collectors.