This original travel poster designed by Jean-Gabriel Domergue (1889-1962) was printed as a lithograph by Lucien Serre & Cie in 1937. The city of Monte-Carlo commissioned the artist to paint two posters to promote it as the winter resort of choice for Europe’s upper classes. “Les gens chics” would winter in Monte-Carlo where the world’s most beautiful women spend their summers. Domergue who described himself as the inventor of the pin-up, liked to draw women with incredibly long thin legs. Here he invites the reader to the casino or the beach, in a work as full of elegant expression and movement as always. The painter’s muse, the blond Parisian woman wearing a white dress, lights up the advert with her joyful features. It is not hard to imagine a chic couple of the period enjoying an evening at the Belle Époque Art Nouveau style casino designed by Charles Garnier in 1879 with its gardens and terraces overlooking the Mediterranean.