Original Poster Lac de Thoune - The Swiss Holiday Paradise - Circa 1950

Striking a perfect balance between picturesque charm and the call of escape, this original 1950s poster invites viewers to discover Lake Thun, nestled in the heart of the Bernese Oberland. Everything here evokes calm, natural beauty, and the retro allure of postwar travel in Switzerland.

Set against a backdrop of snow-capped mountains and sailboats gliding across the tranquil waters, a sign mounted on an elegant lamppost poetically lists the local gems: Thun, Spiez, Oberhofen, Faulensee, Beatushöhlen, and more. At the center, a small image of Thun Castle, like a jewel inset, anchors the composition in a fairytale Alpine setting.

The layout - both simple and meticulously composed - features a fresh and luminous color palette where sky and lake blues merge, dotted with white sails and naturalistic details that lend the whole scene a gentle, bucolic charm.

Measuring approximately 39.4 x 25.2 inches, linen-backed and in A condition, this offset poster retains a vibrant visual presence and excellent structural integrity. It will appeal to collectors of Swiss travel posters, Alpine landscapes, or anyone drawn to the refined pleasures of lakeside living.