Original Poster - Visit the Côte d’Azur, by Bernard Villemot - 1968

Created in 1968 by the renowned poster artist Bernard Villemot for the French national railway company SNCF, this original travel poster perfectly captures the pop and sun-drenched spirit of the Côte d’Azur in the 1960s. Printed by the Hubert Baille studios, it belongs to the golden age of French railway campaigns, blending graphic modernity with a hedonistic invitation to escape.

The highly stylized scene depicts a female bather seen from behind, her sculptural silhouette seated before a beach lined with palm trees and parasols. The vivid color palette - deep blues, vibrant oranges, sunlit yellows - imbues the image with an almost kinetic energy, while Villemot’s signature clean lines evoke both seaside elegance and the art of leisurely living. The poster’s bold contrasts and use of flat color create a striking, instantly appealing visual impact.

Printed in lithography at a size of 39.2 x 24.6 inches, mounted on linen and in A+ condition, this poster stands as an iconic example of 1960s graphic design and a must-have for collectors of vintage travel art and French advertising heritage.