Larache - Morocco - Vintage Poster by Mario Bertuchi - Circa 1925

Capturing the dazzling light of northern Morocco, this travel poster by Mario Bertuchi, circa 1925, was commissioned by the Official Tourism Committee of Tétouan under the Spanish Protectorate. Printed in Valencia by the Mirabet workshop, this linen-backed lithograph measuring 39.8 x 25 inches, in condition A, celebrates the city of Larache, a discreet gem at the crossroads of the Atlantic and Andalusian-Moorish culture.

Bathed in sunlight, the scene unfolds within the lively courtyard of a historic building, likely a former fondouk or covered market. Women draped in haïks, figures in motion, and pottery in the foreground: every detail radiates warmth and scenes of daily life.

Balancing refined exoticism with an ethnographic gaze, this poster reflects Spain’s early 20th-century touristic ambitions in North Africa. A piece at the intersection of history, soft propaganda, and orientalist graphic art.